Beauty Blender

Bounce™ Liquid Whip Long Wear Foundation

40 USD

40 Shades

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Basic Rundown

What it is: A weightless, liquid whip foundation with a multidimensional, velveteen-matte finish that wears for up to 24 hours.

Coverage: Full

Finish: Matte

Formulation: Liquid

Skin Type: Normal, Dry, and Combination

What Else You Need to Know: Developed with an exclusive, high-speed HyperWhip™ process, this silky smooth formula is whisked into a light-as-air texture for unparalleled blendability. This full-coverage, velveteen-matte foundation addresses not just tone but also skin texture so your complexion looks smooth and even.


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General Expectations of Foundation

Blends Easily

Smooth and Even Finish on Skin

Non-Drying Feel

Lasting Power: I go to work from

7AM- 3PM at work | 3PM-6PM at other activities


Claims

Weightless

Full Coverage

Blends Easily

Flawless Finish and Bare Skin Feel - Addresses Skin Texture (smooth and even)

Glides and Bounces Easily to avoid cakey or fake - no matter how little or how much you layer on (Never chalky or lifeless)

Velveteen Matte Finish

✔  Buildable

Up to 24 hrs

 

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✔ Does it offer a good range of colors? Ever since Rihanna released 50 shades of foundation, many expect all foundations released to be inclusive and have all these shades. When Beauty Blender initially launched 32 shades, they got a lot of flak from the beauty community as number was just simply a number but they were underwhelmed with their shade range as it did not actually offer a balanced range. I think it is a good range, I also want to help you understand that manufacturing a wide range of colors at a large scale is not easy even for a large company that is hopping on a new trend. Once it has become established as a norm, it would be easier, since it is a relatively new thing, there will definitely be screw ups as they are also helping pave the way, expanding the services of manufacturers.

✔ For all skin tones? Now that it is updated to 40, I think it has improved, if you look at the table created, they have a color for every range of undertones (Cool, Neutral Warm) as well as shades (Light, Medium, Medium+ and Deep)

 

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Is it something new compared to pre-existing brands? It is not new. Beauty Blender is entering the complexion is a large category of beauty which is a difficult category to enter. There are so many factors to consider such as finish, coverage, range, skin type, formulation and coverage.

✔ Is it different in formula? According to Beauty Blender Developed with an exclusive, high-speed HyperWhip™ process, this silky smooth formula is whisked into a light-as-air texture for unparalleled blendability. The formula definitely feels good, so I will buy into their marketing ploy and new “technology.”

= Is it different in terms of colors? Large color range is something that is relatively “new” so it not different but they are carving a path so that it becomes seen regularly

✔ Is it different in packaging design? Packaging design is different. Considering how much more expensive it is to create a new mold.

✔ Unique Branding? A distinguishable branding style

 

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= Packaging Design:  I dislike the minor gap near the pump as the foundation will go in and it’s difficult to clean. I think the design is different and interesting.

Color

Typography

Finishing

 

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= Is the packaging sustainable? The packaging consists of a box. The foundation encasing is a mix of glass and plastic which I am okay with since you can use it for months.

= Where is it made and do they have a large carbon foot-print for manufacturing the product? All manufacturing and sourcing is made in the US. The carbon foot-print is minimal since it does not require large shipments from different spaces.

 

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**Powered by CosDNA and SkinCharisma

What are the products free of (From SkinCharisma based from the Ingredients analysis)

 Paraben-Free

Sulfate-Free

Alcohol-Free

− Silicone-Free

About Silicone

-Helps skin look and feel smoother temporarily

-It is used because it has a smooth, soft, easy-to-spread and smooth properties that help creates an artificial layer/barrier on top of skin or hair (commonly found in conditioners).

-The reason why its good is also the reason why it is also bad. Silicones are reported to it is reported cause/exacerbate breakouts, irritation, cause a feeling of skin being unable to breathe, cause clumping of cosmetic products and find it difficult to wash off.

Disclaimer The Silicone-free label only includes the most common Silicone ingredients that have identified and  reported by individuals that could potentially cause issues. Note, that this does not include all ingredients part of the Silicone class of ingredients.

EU Allergen-Free

Fungal Acne (Malassezia) Safe

Suitable for all Skin Types?

Based from the ingredients there is nothing bad for oily, dry and sensitive skin.

GOOD INGREDIENTS FOR DRY SKIN

  1. Sodium Hyaluronate which is also known for wound healing properties (Skin Conditioning, Humectant)

  2. Glycerin (Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant)

How are the ingredients?

EWG Safety Indicator Environmental Working Group

Based from the EWG Safety Indicator (EWG Rating Ratings) 92% post no risk while 8% pose moderate risk

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. Based on a scale from 1-10

4- Phenoxyethanol which is a Fragrance and Preservative and is not preferred by those who are allergic to fragrance.

1-4 Ultramarines which is a Colorant and Cosmetic Colorant depends on the use

Comedogenic (Acne), Irritation and Safety from CosDNA

INGREDIENTS OF MODERATE RISK TO IRRITATION

  1. Cyclopentasiloxane (Solvent, Skin Conditioning, Emollient, Hair Conditioning)

  2. Talc(Skin Protecting, Abrasive, Absorbent, Bulking Agent, Opacifying, Anticaking Agent, Slip Modifier)

  3. Phenoxyethanol (Fragrance, Preservative)

  4. CI 77891 (Colorant, Cosmetic Colorant)

  5. Ultramarines  (Colorant, Cosmetic Colorant)

CIR Cosmetic Ingredient review Findings Breakdown

Based from CIR 48% Safe, 4% Safe with Qualifications, 38% Unknown

Aluminum Starch Octenylsuccinate  (Viscosity Controlling, Viscosity Increasing Agent, Absorbent, Anticaking Agent)

 

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Price vs Product Amount-

After searching foundations within the same  type of coverage, finish, formulation and skin type. Here is a comparison. It fall relative within the average price of foundation so I would say it’s not cheap or expensive.

Cheap Comparison:  MAYBELLINE Fit Me Matte + Poreless Liquid Foundation 29 mL for 7.99 USD

Expensive Comparison: GIORGIO ARMANI BEAUTY Power Fabric Longwear High Cover Foundation SPF 25 offers 30ML for 64 USD
Current: BEAUTYBLENDER Bounce™ Liquid Whip Long Wear Foundation Offers 30mL for 40USD