Generation Happy Skin
Active Easy Eyes Crease-Proof Eyeshadow Stick in Fit
Fit / Flex
The perfect eyeshadow—even for first-timers! The EASY EYES Crease-Proof Eyeshadow Stick glides on smoothly for stress-free application while giving eye color in an instant. The formula is easy-to-blend, saves time, and makes eyeshadow easy.
▢ GENERAL EXPECTATIONS OF EYESHADOW
✔ Long Lasting Color: Yes, it lasts for the whole day.
═ Easy Application: Not so smooth application.
═ Blendable: It requires some moisture and a brush to blend color. Works even better if you use a bronzer and crease brush to to avoid raccoon eyes.
▢ THE CLAIMS
✔ EASY EYES Crease-Proof Eyeshadow Stick- It is crease proof
═ Smooth and Stress-Free Application- It does not have the glide on feel and is uneven when applying the product to lids. The strong colors require you to blend to avoid uneven color patches.
═ Easy-to-blend- It is easier to blend if you use a wet eyeshadow brush
═ Colors: There are two colors that are offered as it is part of a collection. The two colors work well with my skin tone. However, the darker shade works better when applied as a crease color together with the other color. It is slightly too dark for my skin tone and to work on its own.
** I cannot claim if it is good for everyone, and saying that it is for everyone is hard because everyone has their own preference.
✔ How does it compare to what's in the market? Nice and long lasting formula.
✔ Can it compete with what is out there based on the price? Yes, there is a nice color payoff and is affordable compared to drugstore options.
✔ Packaging Design: Simple, Solid colors with a nice finish.
✔ Typography: Clear and readable font
✔ Color: Good contrast in colors. Aligns with aesthetic of brand.
╸ Is it sustainable? No, I am okay with the main encasing that the product comes in, but the extra plastic packaging is wasteful. Brands should be more conscious and responsible with the packaging they design.
Trimethylsiloxysilicate: is a silicone although it is low determined safe for use in cosmetics, subject to concentration or use limitations - Safe for use in cosmetics.
Dyes: When a colour is named “FD&C” it means that it has been approved by the US Food & Drug Administration (FDA) for use in food, medicines and cosmetics. When it’s labelled “D&C” then it has not been approved for food. The dyes used in the eyeshadow stick are D&C.
✔ Price vs Product Amount
Cheap Comparison: Nyx Jumbo Stick offers 5 g for 4$ / 206 PHP
Expensive Comparison: Laura Mercier Caviar Sticks offers 1.64g for 29$ / 1,500 PHP
Happy Skin: 2g for 8$ / 399 PHP