Generation Happy Skin
Active Simply Defined Budge-Proof Gel Eyeliner
Meet your fool-proof eyeliner. The Simply Defined Budge-Proof Gel Eyeliner creates soft and pretty eyes thanks to a pigmented gel formula that glides on smoothly while lasting all day. Eyeliner can now be easy and effortless.
▢ GENERAL EXPECTATIONS OF EYELINER BY WINNIE
╸Long Lasting Color On Eyes: Does not have long lasting formula, the color fades and does not retain its true brown color after an hour of application on eyelids. The color will also fade even if you apply primer.
╸Easy Application: It is chalky, breaks easily and does not go on smoothly.
╸Smudge Proof Over Time: The color smudged easily.
▢ THE CLAIMS
╸Fool-proof eyeliner- Easily smudges and loses its color.
╸Creates soft and pretty- You can smudge the color, but formula is patchy and requires multiple layers in order to achieve the brown color.
╸Pigmented Gel Formula that glides on smoothly- Does not glide in smoothly, the pencil breaks easily.
╸Easy and effortless- Difficult to apply, does not have a good color payoff. Would not be easy for a beginner to use.
╸ Colors: There is one shade offered in the collection. The color is not pigmented and requires layering.
╸ How does it compare to what's in the market? There are definitely better eye liner pencils out there at drugstore price.
╸ Can it compete with what is out there based on the price? No because it breaks easily.
✔ Packaging Design: Simple and solid colors with a nice finish.
✔ Typography: Readable and clear font used.
✔ Color: Good choice of colors with a nice contrast. It matches with the brand aesthetic
╸ Is it sustainable? No, I am okay with the main encasing that the product comes in but the extra plastic packaging is wasteful. Companies should start being more conscious with their packaging design, to avoid excess waste.
Cyclopentasiloxane: is a silicone regularly used in cosmetic products it considered safe to use. One of the main benefits of D5 compared to similar ingredients is that it’s less expensive. This helps lower the cost of your favorite products. A lower cost would be an incentive for manufacturers to use it instead of other ingredients, regardless of its safety or environmental impact.
Trimethylsiloxysilicate: is a silicone although it is low determined safe for use in cosmetics, subject to concentration or use limitations - Safe for use in cosmetics with some qualifications
Dyes: When a colour is named “FD&C” it means that it has been approved by the US Food & Drug Administration (FDA) for use in food, medicines and cosmetics. When it’s labelled “D&C” then it has not been approved for food. I only see D&C color
✔ Price vs Product Amount-
Cheap Comparison: L.A. GIRL Eyeliner offers 0.28 g for 4.99$ / 260 PHP
Expensive Comparison: Stila Smudge Stick Eyeliner offers 0.28g for 22$ / 1,350 PHP
Happy Skin offers 0.36g for 8$ / 399 PHP